Are you thinking about offering your items in kit form? It’s a great way to get new attention to your products, but think carefully first if it is right for you! Take these tips into consideration before starting to put together that pamphlet!
1. Is It Worth It?
This is the first major question you need to ask yourself. Is it worth selling your items in a kit? For me, with my felted animals, the answer is yes and no. I tend to sell a majority of my items at cost, with a few more complicated, popular items with markup. Those complicated animals would be for more advanced felters and might not sell as well. But if the time ever comes when I raise my squirrels a bit more, those would make the absolute perfect kits.
Take into account the cost of materials and the time and effort into designing the tutorial. Don’t forget too to think about the cost of your expertise!
2. Just the Tutorial?
Maybe you don’t want to get all involved in that material buying (remember you’ll want to buy them at wholesale/reduced prices if you can!). Maybe you just want to deal with PDFs or Youtube videos. Or consider both as an option! Here are two examples:
1. For a cross stitch pattern, it would be best to probably just do the PDF of the design. Most likely, the artist has all the thread already needed or are just missing one or two.
2. For a felting pattern, you might want to sell them as “beginner kits”. That would include all the needles, foam, and colors they would need for the particular beginner project.
3. Can They Resell?
This is especially something to consider if you’re selling on an online marketplace like Etsy. A buyer might be hoping to resell their finished product in their own shop. This is completely up to you. Can they sell with slight changes or embellishments? Can they use it in a larger project? Or is it strictly for personal use only? Consider copyrighting your work and include a note that they cannot redistribute your tutorial.
For The Crafty 